Do you own a pool service? Want to get more accounts?

This Simple 40-page E-Book Shows How We Spent $8,018 On Facebook Ads, Got 414 Leads, And Closed 65 Weekly Service Accounts In 4 Months

I put the same 3-step facebook ad system we used in the e-book so you can use it to get hundreds of pool service leads in your service area

Start using this system in 5 Min

Short and precise

6 Limited Time Bonuses

With Audio Book

TESTIMONIALS

Here's What People Have To Say About The "BIG FAT HOOKS"...

This is just a few reviews people have left us after reading the book .

"Loved everything so far"

"Hey Dan! I read the book "Big Fat Hooks!" That you just put out. Damn man! I paid a copywriter $12,000.00 to help me with this type of copy that you're basically just giving away. I also have a social media following of over 500,000 people, and I wish I had these hooks and headlines when I started my social media journey! Can't wait to use them!"

- Dan

"Big Fat Hooks' is your go to resource"

"Once again, Dan totally overdelivers. I figured the book would be perfect for ads, but it's not just that-it's also a goldmine for creating eye-catching organic content. Honestly, it's the only resource you'll need for the next year, whether you're crafting ads or building out content. Truly a must-have.."

-Filip

"Don't write a post or email without it!"

"BIG FAT HOOKS is like Batman in a world of sidekicks-it stands out. It's the ultimate toolkit for crafting openings that pack a punch and content that keeps delivering. His mantra? "Don't just deliver; overdeliver." Follow his lead, and m your hooks will have the impact of a Bat-Signal in a crowded skyline. impossible to ignore."

- Michael

Instant Download

Start stealing these hooks in 5 Min

Here's What People Have To Say About ThIS BOOK...

"I was spending $45 per lead with HomeAdvisor and getting mostly price shoppers. After implementing Reece's Facebook system, my cost per lead dropped to $13.75, and these people actually WANT quality service."

- Dan

-Filip

- Michael

"If you find yourself struggling to capture your audience's attention, 'Big Fat Hooks' is your go to resource. Dan Henry has compiled hundreds of top converting hooks from some of today's most successful sales content into a single book. This book will serve as a foundation that will help you to generate countless hooks that will instantly grab your audience's attention. Dan's insights, from years of being on top of the marketing game, make it easy to understand why each hook works and how to implement them in your content today."

- Tony

"Since my name isn't Bear Grylls, I wouldn't dare brave the wilderness without a survival guide to tell me what is safe to eat, and what to do in situations I'm not familiar with. I would be dead without it. "Big Fat Hooks" is that book for those of us who don't live and breathe marketing the way Dan Henry does. It is your essential pocket guide (and no deep pockets required) to survival in the marketing jungle by being able to quickly find examples of winning hooks to attract and secure new clients. Don't write a post or email without it!"

- Nick

Start using this system in 5 Min

We will

Discover the 3-Part Strategy Producing $50K Clients for Us—No Funnel Needed!

PART ONE

THE CONTENT

Discover the 3 types of content you need to build massive trust, attract followers with money, and get them eager to work with you. Your Instagram, Facebook, and YouTube become your funnel when you follow these 3 frameworks.

And

HERE'S EVERYTHING YOU

GET FOR $4.99

Step by step structure helping you actually get results

#1: High Ticket Emails Swipe File

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#2: High Ticket Emails Swipe File

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#3: High Ticket Emails Swipe File

Access a curated swipe file of our top-performing emails that book high-ticket sales calls for our list. We send an email every day, so these emails are hand picked out of hundreds!

#4: High Ticket Emails Swipe File

Access a curated swipe file of our top-performing emails that book high-ticket sales calls for our list. We send an email every day, so these emails are hand picked out of hundreds!

#5: High Ticket Emails Swipe File

Access a curated swipe file of our top-performing emails that book high-ticket sales calls for our list. We send an email every day, so these emails are hand picked out of hundreds!

#6: High Ticket Emails Swipe File

Access a curated swipe file of our top-performing emails that book high-ticket sales calls for our list. We send an email every day, so these emails are hand picked out of hundreds!

Set Up Your System in 5 Min

Here's What People Have To Say About This

Dear Pool Service Owner,

Imagine waking up tomorrow morning...

Checking your phone...

And seeing 3 texts from people in your city who are interested in having you service their pool.

Texts that look like this:

"Hey (Your Name), I saw your ad. It sounds like you guys do a great job! I would like to get a quote from you. When can you come check out my pool?"

Before dinner, there are 4 more.

By the end of the day, you've added 1 of them to your weekly service route.

And you've got 6 more to quote this week.

Now imagine this happening every single day.

A steady stream of people who want pool service flowing into your phone.

Even while you sleep.

If that sounds good to you, then this could be the most important book you'll ever read.

Here's why:

My name is Reece Bloomberg and until February of 2025, I owned a pool service company in Tallahassee, Florida.

Before pools, I had been helping businesses make more money with digital marketing for 3 years.

Then one day I watched a podcast about the pool service industry...

And learned you could build up a route and sell it for 10-12x of the monthly revenue.

So I looked at what pool companies in my city were doing with their marketing.

And I realized that nobody in my area was doing any at all.

So I figured that if I could just out-market everyone, I could win the accounts first and learn how to clean pools as I went.

My plan was simple:

Use Facebook ads to get a bunch of accounts for cheap. Then sell the route later.

But the problem was that when I started, I didn't have money for ads.

I'd made a bad investment in my last business that wiped out my savings.

So I thought: "I'll print some flyers, get a few customers, then I'll have money to run ads."

That's how I ended up here:

This is me thinking I look really cool putting flyers in people's doors while slowly melting in the Florida heat.

And after 4 weeks of this, I had 3 customers.

Here is a video of the actual flyers I used that got me those 3 customers:

The first customer I got actually had a green pool:

Luckily for me, they were out of town the entire time I was there.

So I could just sit on YouTube in their backyard without them seeing me and looking like an idiot.

Building The System

During the first month of servicing those 3 accounts, I spent every spare hour building my marketing system.

This was all of the technical stuff on the backend I needed to turn leads from the ads into customers.

It takes a while to build this from scratch, so I thought I would just chill at 3 pools while working on this.

That way I could learn how to clean pools without overwhelming myself.

Time To Turn On The Ads

After about a month of that I was ready.

I had the system built.

I had enough money saved to actually run ads.

And I felt comfortable enough with pools that I could handle more customers.

"Screw it," I said, pulling out my credit card. "Let's do this."

What Happened Next...

Over the next 59 days, I spent $1,611 on Facebook ads:

I got 88 leads for $18 each:

And I added 16 new weekly service accounts to my route during the winter months of December - February.

(This is my HighLevel dashboard, which is basically the marketing software I use to manage leads. Unfortunately, I closed my old Facebook ad account before I knew I was going to be writing an ebook on this stuff, otherwise I would just show you that).

$1,611 spent → 16 customers = $100 CAC

(CAC means how much I paid to get a customer).

That's pretty good compared to buying routes for $2,000 a pool in my area.

And I didn't have to walk around doing flyers anymore.

Leads just flowed into my phone automatically while I was out servicing pools.

Life was great.

There Was Just One Problem...

I kept running into problems that I didn't know how to fix.

Pumps breaking down, filters leaking, salt systems flashing errors...stuff I had no idea how to deal with.

Every week it felt like I was putting out fires just to keep up.

But I also didn't want to turn off the ads.

Because every account I got for $100 was worth 10-12x their monthly revenue.

So I kept the ads running.

And kept getting more overwhelmed.

Then This Happened...

A customer's sand filter was having problems during a once-in-a-lifetime Florida snowstorm.

I had to fix it before freezing temps burst her pipes.

Obviously I should have just told her to get someone else to do it, but I was an idiot and thought I could figure it out myself.

And I kept messing it up. Recut. Redo. Drive back to Lowe's. Get more supplies. Try again.

I eventually got it working.

But it wasn't a good job.

The customer wasn't happy.

And I'd been there for hours trying to figure out something a real pool tech could've probably done in 10 minutes.

And That's When I Made A Decision...

I realized pools weren't my thing.

Being a marketing nerd was.

I was okay at servicing pools.

But I was pretty good at getting customers through ads.

Why not focus on what I do best?

So I sold my route and now I help other pool companies grow using the same marketing system I used.

Because most pool service owners are the opposite of me:

They're great at running the business.

They just don't have a system to get customers predictably.

The first person I partnered with was Chris Hubert who owns Gringo's Pool Service in Houston.

Chris used to buy routes to grow. He was paying $2,200 to $2,400 per account he purchased.

He had also tried Google Ads and SEO, but unfortunately that didn't work very well for him either.

Then I installed the same marketing system I built for my pool company into his business...

...customized it for him...

...launched his facebook ads...

And over the next 4 months, we spent $8,018, got 417 leads, and added 65 accounts to his weekly pool service route.

Here is the ads manager:

Here's a video of notifications we had for the closed accounts:

That means he paid just $123 per account instead of the $2,200 - $2,400 he was paying before.

And today he is still growing by 15-20 accounts per month.

I actually sat down with Chris and recorded a 13-minute case study where he walks through his entire experience.

If you want to watch it, here it is:

Since then, I’ve installed this marketing system into other pool services across the country too.

Another example is Todd Larson with Pool Palooza in Tucson, Arizona.

Todd was already running Facebook ads before working with me.

But his cost per lead and customer acquisition cost was high.

We installed the marketing system, launched new ads for him, and were able to cut his cost per lead in half.

In the first two weeks of launching, he closed 10 new accounts.

So Here's What I Did...

I took everything I've learned from building this system and working with these clients...

And I put the same 3-step facebook ad system we've used to get leads for less than $25 into a 40-page e-book.

Why?

Two reasons:

First, I genuinely want to help pool service owners who want to grow.

I've seen the difference between pool service and other home service industries like HVAC, plumbing, and electrical.

And the reality is that industries are years ahead of us.

I want to help change that.

Second, this is how I find the private clients that I work with.

(I use a similar system that I teach in the e-book to get clients for this business too. I don't only grow through word of mouth).

Some of you will read this e-book, implement it yourself, and get great results.

That's awesome. That's exactly what I want.

Others will read it and think "This makes sense, but I'd rather have someone who knows what they're doing set it all up for me."

And if that's you, we can talk about working together like I did with Chris and Todd.

But either way, you win.

You either learn the system and do it yourself...

Or you see how it works and decide you want me to install it for you.

Here's Everything You Get Inside This 40-Page E-Book

The Money Multiplication System: How to stop seeing marketing as an "expense" and start seeing it as buying $2,000 assets for $150. When you understand this, scaling becomes obvious. You'll never look at your marketing budget the same way again.
How Facebook Targeting Works: The secret weapon (Facebook Pixel) that most businesses don't use correctly - and why it's costing them thousands. Plus the 4-step targeting setup that ensures your ads only show to pool owners in your service area.
How To Create Ads That Actually Work: The complete anatomy of a Facebook ad that attracts your ideal customer. Includes the "anti-ad" strategy that bypasses banner blindness, the slippery slope copywriting method that keeps people reading, the 4 psychological drivers that make people click, and the 8-point checklist before launching any ad.
Why Most Leads Die On The Landing Page (And How To Fix It): The one offer change that got me 5X more leads for the same ad spend. Plus the exact elements every landing page needs and why sending people to your website homepage is killing your results.
The Million-Dollar Testing Secret: Why testing is everything and how small improvements compound like crazy. Includes the 7-step testing process to continuously improve your results until you're getting leads for under $25. Most pool companies run one ad, get mediocre results, and quit - this chapter shows you how to systematically improve until you dominate your market.

Here's What This Costs

You can get this entire 40-page e-book for just $5.

That's less than a month of Netflix.

Less than a coffee at Starbucks.

Less than what you'd pay for a gallon of chlorine. (At least in Tallahassee, it is).

Why So Cheap?

Because I want to get this into the hands of as many pool service owners as possible.

At $5, I can run ads profitably and help pool companies learn this system.

And if some of you want help implementing it after reading the book, we can talk about working together.

But even if you never work with me...

Even if you just take what's in this book and do it yourself...

You'll have the entire strategy you need to start generating affordable leads fast.

My 100% Money-Back Guarantee

Here's my promise to you:

Read the entire book.

If you don't think it's worth at least 100X what you paid for it...

If you don't see how this could transform your business...

Just email me and I'll refund your $5.

No questions asked.

You keep the book either way.

I can't make it any more risk-free than that.

But Here's The Thing...

I like to test different book offers.

And I'm not sure how much longer this one is going to be around.

I'm considering doing a simple resource guide instead.

"25 Pool Service Ad Templates" type stuff.

But this one is different.

This is the whole strategy.

Not just one little tiny part of it.

Which is why I'm seriously considering pulling this down and creating something simpler to sell at this price point.

So I can't promise how long this will be available.

And Here's The Other Thing...

I'm running this same ad to pool companies in your area right now.

Your competitors are seeing this message.

The first one to implement this system is going to dominate your market.

Because once they start running these ads...

Once they start showing up in everyone's Facebook feed...

Once they start getting hundreds of leads per month...

They're going to be the one everyone calls.

So I would recommend that you get it before they do by clicking this button right here:

You Have Two Choices:

Choice #1:

Close this page.

Keep doing what you're doing.

Stay growing at the same speed you are now.

Choice #2:

Invest $5 and learn the exact system that we're using to get the results I showed you.

Without going door-to-door.

Without using Angi's, Yelp, or Thumbtack.

And without burning money on stuff that doesn't work.

The choice is yours.

But if you're serious about growing your business...

If you're tired of slow, unpredictable growth...

If you want to build something you can actually sell for serious money in the next few years...

Then click the button below and get your copy now.

To your success,

Reece Bloomberg

P.S. If you skipped to the bottom, here's what this is: a 40-page e-book that teaches you the facebook ad system we used to spend $8,018, get 414 leads, and close 65 of them into weekly service customers in 4 months.

P.P.S. Remember, this is 100% risk-free. Read the whole book. If you don't love it, I'll refund your $5 and you keep the book anyway. You literally cannot lose.

P.P.P.S. Your competitors are reading this right now. The first one to act wins the market. Don't let it be them.

FAQ

WILL THIS WORK FOR ME?

If you provide quality pool service and are willing to implement a Facebook ads system, then yes.

This system has worked for pool companies in markets of all sizes across the country.

The key is implementation... you have to actually use what you learn!

HOW IS THIS DIFFERENT FROM OTHER MARKETING PRODUCTS?

This system is specifically designed for pool service businesses.

I don't think there is a single other book out there that is about facebook ads for pool services.

WHAT EXACTLY AM I GETTING?

You're getting a complete, step-by-step guide to generating pool service leads in your area using Facebook ads.

HOW LONG UNTIL I SEE RESULTS?

Most pool service owners see their first new leads within hours of launching their ads.

IS THIS BOOK REALLY COVERED BY A 100% MONEY BACK GUARANTEE?

Absolutely.

If you implement the strategies in this book and don't see results, simply email us and we'll refund your entire purchase price.

MORE THAN JUST A "guide"

With Additional 6 Free Bonus

Everything you need in 1 simple place so you can stay on track and get results fast.

Set Up Your System in 5 Min

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